The Role of Stereotypes in Age Discrimination in Hiring:

The Role of Stereotypes in Age Discrimination in Hiring:

Evaluation and Intervention

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One strategy to address challenges related to the ageing of the population is for older adults to remain in paid employment longer. However, older workers are discriminated against due to ageism. A progressive two-stage research project was conducted to address this issue. Study One explored the stereotypes held about older workers and Study Two tested psychological interventions to promote positive attitudes toward older workers. Study One verified the existence of systematic stereotyping. Study Two found that combining cognitive dissonance induction with a counter-stereotypical fact sheet wa...