Razlan Rauf
Broschiertes Buch

The Role of Social Media and the Effectiveness of Communication in HIV and AIDS Prevention

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Master's Thesis from the year 2022 in the subject Communications - Mass Media, Universiti Sains Malaysia (Mass Communication), course: Communication, language: English, abstract: This study aims to explore the predictive role of social media use on public preventive behaviours and how the disease knowledge and eHealth literacy moderates the relationship between social media use and preventive behaviours on HIV/ AIDS in Malaysia contexts. Specifically, it appraises the effect of social media tools via the mass media on the HIV and AIDS in Malaysia. The secondary goal is assessing the perceived ...