Teddy Kimathi
Broschiertes Buch

The Role of Media in Creation of Role Models among the Youth

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Research Paper (undergraduate) from the year 2012 in the subject Communications - Mass Media, grade: none, , language: English, abstract: This research is an investigation on media influence among the youth when it comes to choosing role models. The study is critical because in this liberalized electronic media era, it is important to understand from the youth what they watch, read or tweet and what they gain from their choice of media channels. The study employed the survey method to collect quantitative and qualitative data on the uses of media channels among the youth and the gratification ...