Gebundenes Buch

The Rise of Transtexts

Challenges and Opportunities

Herausgeber: Derhy Kurtz, Benjamin W. L.; Bourdaa, Mélanie

Beschreibung

This volume builds on previous notions of transmedia practices to develop the concept of transtexts, in order to account for both the industrial and user-generated contributions to the cross-media expansion of a story universe.

Autor

Benjamin W.L. Derhy Kurtz teaches at Sorbonne Nouvelle, Sciences Po (IEP) and Ecole Polytechnique, as well as at various communication and business schools. He created undergraduates/postgraduates courses, including on Transmedia, and holds experience in marketing and in institutional/promotional/political communication. His PhD, at the University of East Anglia, explored 'success' in the TV industry. http://Derhy.TV Mélanie Bourdaa is Associate Professor of Communication and Information Sciences at the University of Bourdeaux, France

Produktdetails

• Verlag: Routledge
• Seitenzahl: 264
• Erscheinungstermin: 20. September 2016
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 538g
• ISBN-13: 9781138944671
• ISBN-10: 113894467X
• Artikelnr.: 43679622