The RESPONSE Agency Guide to Direct Mail
Steve Cuno
Broschiertes Buch

The RESPONSE Agency Guide to Direct Mail

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What you need to know for effective direct mail: ¿ What works? ¿ What doesn't? ¿ Mailing lists and how to choose them ¿ 25 response-building secrets ¿ What's a "good" response? ¿ How to track results ¿ 5 steps for getting started