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The Reid Method

A Blueprint for Achieving Sales Mastery

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The Reid Method - A Blueprint for Sales Mastery Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product or service and the competition than most salespeople! Do you ever feel that you can't keep pace? Would you like a step-by-step blueprint to teach you the secrets that the sales pros jealously guard? Learn how to master sales in weeks - instead of trial and error over the years. No matter what industry you sell in, whether automotive, financial, technology, healthcare, real estate or b2b - the products may be different, but the needs and buying habits of your customers always come first! By using this blueprint for achieving sales mastery, you make the difference in when a sale closes, or whether a prospect converts to a long term valued client. These techniques are proven, but require a commitment to continuous improvement as a sales professional. Learn from the author's twenty-five years of experience in automotive retail sales, advertising and real estate marketing. The Reid Method offers salespeople from rookies to top performers (and everyone in between) valuable tips & techniques to improve how they manage the sales process to get results faster, including: • Step-by-step guide to sales mastery. • Tools and action plans to help average salespeople top of the sales leaderboard. • Techniques to help top salespeople to maximize potential; while putting in less time. • Practical advice for sales managers to train and coach reps to improve skills and hit target faster. This Blueprint for Sales Achieving Mastery contains: • 8 principles for a successful sales career • Secrets of top sales performers • Blueprint for your personal sales and marketing action plan • Marketing strategies to build your business • The art of making the deal Discover advice, personal stories, examples, tips and techniques - from Everold Reid's international workshops. Turn your sales "job" into a career, dominate the sales leaderboard with loyal customer advocates who are a primary referral source.

Weniger Details

Everold Reid is a veteran sales professional who continues to redefine what it takes to achieve sales mastery in the competitive world of automotive, advertising and marketing sales. As a passionate and award-winning salesperson, he has remained at the top of his game for more than two-and-a-half decades by applying proven sales methods and strategies, many of which were self taught. In 1989, Everold took a summer job selling cars to earn extra money to put himself through college. He recognized early on that he possessed a gift for selling, and his summer job soon evolved into a full-time career in automotive sales. He hasn't looked back. From his earliest days in sales to the present, Everold has constantly challenged himself to expand his knowledge about his chosen profession. He regularly studies the world's top sales professionals to continuously learn from the best. Everold applies the Kaizen philosophy of continuous improvement to all of his sales, advertising and marketing activities. In addition to sales strategies and techniques, Everold possesses extensive marketing expertise in the retail automotive and advertising industry. For several years, Everold partnered in and managed a marketing company with clients across North America and the Caribbean. He has initiated unique and strategic marketing partnerships with major companies such as Aeroplan and worked with celebrities and local non-profit groups, including the Michael Pinball Clemons Foundation and Kerr St. Mission in Oakville, Ontario. He has devised print, radio and TV campaigns and utilized the latest digital tools to give the dealerships he represents an edge. His advice and insights on automotive selling, advertising and marketing are sought after by some of the world's top automotive brands, including Toyota and Lexus. More recently, Everold has broadened his career path to include business coaching, mentoring and speaking engagements. Whether it's a sales team that needs to reset its strategic goals and objectives or a corporation in search of high-powered motivational messages to share with its sales teams, Everold is available as a business coach or a mentor. He is also available for speaking engagements at your place of business, whether it's a Fortune 500 company, an automotive dealership (or group), a government agency or an educational institution.