Theresa Schüler
Broschiertes Buch

The Reclam Publishing House and its Cost Leadership Strategy. An Investigation

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Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Johannes Gutenberg University Mainz, language: English, abstract: Strategic decisions can be divided into two main categories: business strategies and corporate strategies. One of these business strategies, which will be the focus of this work, is the cost leadership strategy with the publishing house Reclam as an example. In the following, therefore, the main question to be clarified is to what extent the success and the acquisition of the competitive advantage of the pu...