Barbara Minto

Broschiertes Buch

The Pyramid Principle

Logic in Writing and Thinking

Beschreibung

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Autor

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase Take this and make it Minto is common in many of these organizations and the Minto Pyramid Principle is considered the lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.  

Produktdetails

• Verlag: Financial Times Prent. / Pearson Education Limited
• 3. Auflage
• Erscheinungstermin: 16. März 2021
• Englisch
• Abmessung: 230mm x 156mm x 16mm
• Gewicht: 384g
• ISBN-13: 9781292372266
• ISBN-10: 1292372265
• Artikelnr.: 60401975