Protection of Non-Traditional Trade Marks
Gebundenes Buch

Protection of Non-Traditional Trade Marks

Critical Perspectives

Herausgeber: Calboli, Irene; Senftleben, Martin
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This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and shape marks, can be registered in many jurisdictions. However, this expansion of trademark protection has led to heated discussions and controversies about the impact of the protection of non-traditional marks on freedom of competition and, more generally, on socially valuable use of these or similar s...