The Protected Designation of Origin Jumilla
An analysis from a triple perspective
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The purpose of this book is to analyze the situation of the Protected Designation of Origin (PDO) Jumilla from a historical, geographical and economic point of view. The Jumilla PDO, located in the province of Murcia, has a great winemaking tradition dating back centuries, through which its companies have evolved over time. It is currently showing a positive evolution in its sales, as well as a focus increasingly oriented towards the production of quality wines. This situation implies an enormous effort in R&D that must continue to be consolidated in order to improve its competitiveness and co...
The purpose of this book is to analyze the situation of the Protected Designation of Origin (PDO) Jumilla from a historical, geographical and economic point of view. The Jumilla PDO, located in the province of Murcia, has a great winemaking tradition dating back centuries, through which its companies have evolved over time. It is currently showing a positive evolution in its sales, as well as a focus increasingly oriented towards the production of quality wines. This situation implies an enormous effort in R&D that must continue to be consolidated in order to improve its competitiveness and continue to expand in the most demanding segments.
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