The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager
Steven Haines
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The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

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Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your pro...