The Product-Led Playbook
Wes Bush
Broschiertes Buch

The Product-Led Playbook

How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)

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$1 Billion in self-serve revenue. Sounds a bit crazy, right? Well, it might sound crazy. But it's not impossible. I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue-using product-led growth. After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights. But here's the thing: product-led growth isn't a silver bullet. Simply slapping on a free trial or freemium tier to existing software doesn't guarantee you'll suddenly drive millions in revenue. In this new book, T...