The Product-Led Playbook
How to Unlock Self-Serve Revenue and Dominate Your Market (With a Tiny Team)
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$1 Billion in self-serve revenue. Sounds a bit crazy, right? Well, it might sound crazy. But it's not impossible. I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue-using product-led growth. After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights. But here's the thing: product-led growth isn't a silver bullet. Simply slapping on a free trial or freemium tier to existing software doesn't guarantee you'll suddenly drive millions in revenue. In this new book, T...
$1 Billion in self-serve revenue. Sounds a bit crazy, right? Well, it might sound crazy. But it's not impossible. I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue-using product-led growth. After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights. But here's the thing: product-led growth isn't a silver bullet. Simply slapping on a free trial or freemium tier to existing software doesn't guarantee you'll suddenly drive millions in revenue. In this new book, The Product-Led Playbook, I'm sharing with you the ProductLed System¿ - a system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team. All boiled down into a simple, step-by-step process. Inside, you'll uncover: What are the 9 key elements of a strong product-led organization - and how to implement each one How to design a generous free plan without giving *everything* away How to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them How to identify your best-fit (and most likely to pay) users What you need to put on your home page to wildly increase free trial sign ups. The 15 moats you can use to make what you do hard to copy And so much more I've also packed the book with canvases, templates, and checklists so you'll never feel like you're fumbling in the dark. Because there is a better way to grow and scale your SaaS. A better way to build a legendary company you'll be remembered for.
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