Yvonne McGivern

Broschiertes Buch

The Practice of Market Research

An Introduction

Beschreibung

Learn the techniques and tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

Autor

Yvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods  at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and  Social Research Practice.

Produktdetails

• Verlag: Pearson Education Limited
• 5 ed
• Seitenzahl: 608
• Erscheinungstermin: 17. November 2021
• Englisch
• Abmessung: 242mm x 188mm x 25mm
• Gewicht: 1090g
• ISBN-13: 9781292331362
• ISBN-10: 1292331364
• Artikelnr.: 62111661