The Practical Guide to Sports Business
Kuhyun Jung
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The Practical Guide to Sports Business

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The Practical Guide to Sports Business Mastering the Industry with Real-World Insights In the ever-evolving world of sports business, success requires more than passion for the game-it demands a deep understanding of strategy, finance, marketing, and management. The Practical Guide to Sports Business is your ultimate roadmap, offering a unique blend of academic knowledge and hands-on experience to equip you with the skills needed to excel in this dynamic industry. What's Inside?Comprehensive Coverage - Explore key topics such as sports management, marketing, finance, leadership, consumer behav...