Tony Wessling, Peter Van Aartrijk

Broschiertes Buch

The Powers

Ten Factors for Building an Exponentially More Powerful Brand

Beschreibung

An engaging, enlightening, insider's look at the secrets that veteran brand strategists use to build exponentially more powerful brands for their clients.

Autor

Tony Wessling is co-founder of Chromium, a San Francisco-based strategic brand+culture consultancy that works with leadership and marketing teams of regional, national, and international brands. He has spent over two decades in marketing and advertising, first as a freelance creative professional (photographer, designer, and copywriter) and then as an agency principal with The Wessling Group, a boutique advertising agency he founded in 1996 and ran until the launch of Chromium. His articles on brand and culture have appeared in Brand Quarterly, as well as numerous trade publications, and he hosts This is The Point, a quarterly YouTube program that examines brands in the media. An enthusiastic public speaker, Tony has delivered keynote addresses for organizations such as the Financial Communications Society of New York, UC Berkeley Sudartja Center for Entrepreneurship, Academy of Art University, and San Francisco State University School of Business, among others. Tony resides in San Francisco, CA.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 178
• Erscheinungstermin: 18. Dezember 2018
• Englisch
• Abmessung: 216mm x 140mm x 10mm
• Gewicht: 232g
• ISBN-13: 9781683509950
• ISBN-10: 1683509951
• Artikelnr.: 51984074