95% of all presentations today are given using a projector and PowerPoint. Yet what some people consider to be professional often completely destroys the effect on the audience. PowerPoint does not make for entertainment but rather for boredom. That is due to the fundamental concept of PowerPoint, not to how it is used!Discover how you can dispense with PowerPoint forever and moreover, with which alternative you can achieve five times the effect. In addition, you can trigger fascination at the push of a button. That is not just a catchy advertising slogan; it really is possible!M. Poehm shows…mehr
95% of all presentations today are given using a projector and PowerPoint. Yet what some people consider to be professional often completely destroys the effect on the audience. PowerPoint does not make for entertainment but rather for boredom. That is due to the fundamental concept of PowerPoint, not to how it is used!Discover how you can dispense with PowerPoint forever and moreover, with which alternative you can achieve five times the effect. In addition, you can trigger fascination at the push of a button. That is not just a catchy advertising slogan; it really is possible!M. Poehm shows you how.· Why PowerPoint and projectors impede effectiveness: the facts!· How you can present figures and diagrams with triple effectwithout PowerPoint· The 2% exception for PowerPoint. But how?· How to make a crime thriller out of even the driest subjects· How to portray your own achievements in such a way that the audiencewill be profoundly impressed· How to double your bid chances with well conceived presentations
Matthias Pöhm ist einer der erfolgreichsten Rhetorik-Trainer im deutschsprachigen Raum. Er arbeitet als freier Schriftsteller, Moderator und Sprecher für Filmkommentare, Fernseh- und Rundfunkwerbung.
Inhaltsangabe
The PowerPoint Fallacy 8The Leipzig Prize for Innovation 8David versus Goliath 13Why PowerPoint is Superfluous 20Th e Election in Graz 22Mannheim versus Deutsche Bahn (German Rail) 25Two Basic Misconceptions about PowerPoint 27Th e Annual Meeting in Boston 27Th e Basic Problem with PowerPoint 29"Do you Agree?" 30Th e Seven Deadly Sins of the PowerPoint Presentation 32How I Used to Th ink 34Th e Comparison 40An American PowerPoint Critic 50My Opinion of PowerPoint Today 51PowerPoint as a Crib Sheet 52Exceptions to Doing Without PowerPoint 53The Alternative to PowerPoint 60Trick 1: Pen Th ickness 63Trick 2: Th e Act of Creation 63Forecast: the Act of Creation ... 65Trick 3: Starting to Speak 65Trick 4: Always Draw One More Dimension 68Trick 5: Small Symbols 74Trick 6: Move 76Trick 7: Bar Charts by Hand 76Trick 8: Cross Out 80Trick 9: Narrow and Th ick Bars 82Trick 10: Draw Bars Painfully Slowly 83Trick 11: Pie Charts by Hand 87Trick 12: Inverse Pie Chart 93Trick 13: Beautiful Drawings Generate Goodwill 95Language and Persuasion 96Eff ect-Speak 96Eff ect-Speak Dos and Don'ts 97Jargon and Empty Phrases 106Jargon within your Industry 107Softeners, Fad Speech and Waffl e 109Come-on Words 109Go-away Words 110Further Aversion Expressions 111Order Obstructing Contracts 113When do we Listen? 118Th e Truth 118Your Own Maxims 120Blows of Fate and Setbacks 122"I never knew that!" 125Scientifi c Research with Amazing Results 128Humane Action, Good Deeds 130Selling Results Well 133Th e Slow Motion Method 135Exercise: 142Announcement of Excitement 143Learn to Sell Yourself 145Introducing Yourself as the New Boss 145Rules for the Assessment Centre 146Phrases that Make an Impact 148Th e "got to" cliché 151Effect Explosion by Intonation and Pauses 152Pauses and Intonation 154Pauses and Humour 156Pauses in Rhetorical Questions 157Th e Pre-Start Silence 158Shopping List Intonation 160You Need an External Evaluation 162Proclaiming instead of Explaining 163Stylistic Devices of Highlight Public Speaking 164Anonymous Speaking 164Metaphors 173Th e Golden Th read for Finding Images 178By Generalities Every Image can be used Universally 179Th e Trick with Word Equivalence 181Th e Stone Mason 183Two Story Lines 184Demonstration 187Between Demonstrations and Metaphors 190Talk Directly to the Subconscious 196Substantiate Vague Statements 196Th e Preacher in the Church 203Th e Brain Loves Numbers 205Specifi c Numbers are More Eff ective than Percentages 207Keep Statistics on your Customers' Successes 208Spell Out the Benefi ts in all their Ramifi cations 211Express Every Benefit in Monetary Terms 213Get the Audience Active 220The Courage to Change the Subject 225P-P-F: Quickest Way to Develop a Speech 230Short Tips 233Transition to the Next Topic 233Europe's Toughest Public Speaking Seminar 233Th e Start of a Speech 234Bid Presentations 235How to Use Percentages to Greater Eff ect 236Overhead Projectors 237And Finally 239Contribute to a Better World with BetterPresentations 240
The PowerPoint Fallacy 8The Leipzig Prize for Innovation 8David versus Goliath 13Why PowerPoint is Superfluous 20Th e Election in Graz 22Mannheim versus Deutsche Bahn (German Rail) 25Two Basic Misconceptions about PowerPoint 27Th e Annual Meeting in Boston 27Th e Basic Problem with PowerPoint 29"Do you Agree?" 30Th e Seven Deadly Sins of the PowerPoint Presentation 32How I Used to Th ink 34Th e Comparison 40An American PowerPoint Critic 50My Opinion of PowerPoint Today 51PowerPoint as a Crib Sheet 52Exceptions to Doing Without PowerPoint 53The Alternative to PowerPoint 60Trick 1: Pen Th ickness 63Trick 2: Th e Act of Creation 63Forecast: the Act of Creation ... 65Trick 3: Starting to Speak 65Trick 4: Always Draw One More Dimension 68Trick 5: Small Symbols 74Trick 6: Move 76Trick 7: Bar Charts by Hand 76Trick 8: Cross Out 80Trick 9: Narrow and Th ick Bars 82Trick 10: Draw Bars Painfully Slowly 83Trick 11: Pie Charts by Hand 87Trick 12: Inverse Pie Chart 93Trick 13: Beautiful Drawings Generate Goodwill 95Language and Persuasion 96Eff ect-Speak 96Eff ect-Speak Dos and Don'ts 97Jargon and Empty Phrases 106Jargon within your Industry 107Softeners, Fad Speech and Waffl e 109Come-on Words 109Go-away Words 110Further Aversion Expressions 111Order Obstructing Contracts 113When do we Listen? 118Th e Truth 118Your Own Maxims 120Blows of Fate and Setbacks 122"I never knew that!" 125Scientifi c Research with Amazing Results 128Humane Action, Good Deeds 130Selling Results Well 133Th e Slow Motion Method 135Exercise: 142Announcement of Excitement 143Learn to Sell Yourself 145Introducing Yourself as the New Boss 145Rules for the Assessment Centre 146Phrases that Make an Impact 148Th e "got to" cliché 151Effect Explosion by Intonation and Pauses 152Pauses and Intonation 154Pauses and Humour 156Pauses in Rhetorical Questions 157Th e Pre-Start Silence 158Shopping List Intonation 160You Need an External Evaluation 162Proclaiming instead of Explaining 163Stylistic Devices of Highlight Public Speaking 164Anonymous Speaking 164Metaphors 173Th e Golden Th read for Finding Images 178By Generalities Every Image can be used Universally 179Th e Trick with Word Equivalence 181Th e Stone Mason 183Two Story Lines 184Demonstration 187Between Demonstrations and Metaphors 190Talk Directly to the Subconscious 196Substantiate Vague Statements 196Th e Preacher in the Church 203Th e Brain Loves Numbers 205Specifi c Numbers are More Eff ective than Percentages 207Keep Statistics on your Customers' Successes 208Spell Out the Benefi ts in all their Ramifi cations 211Express Every Benefit in Monetary Terms 213Get the Audience Active 220The Courage to Change the Subject 225P-P-F: Quickest Way to Develop a Speech 230Short Tips 233Transition to the Next Topic 233Europe's Toughest Public Speaking Seminar 233Th e Start of a Speech 234Bid Presentations 235How to Use Percentages to Greater Eff ect 236Overhead Projectors 237And Finally 239Contribute to a Better World with BetterPresentations 240
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