Miriam J Johnson

Gebundenes Buch

The Power of Brand Ownership

Beschreibung

"A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily"--

Autor

Miriam J. Johnson is a Senior Lecturer in the Oxford International Centre for Publishing at Oxford Brookes University. Her research focusses on marketing, digital humanities, and AI, and her work has appeared in Logos: Journal of the World Publishing Community, Publishing Research Quarterly, and The Journal of Social Media for Learning. She is the author of Books and Social Media (Routledge, 2021), and Social Media Marketing for Book Publishers (Routledge, 2022) which home in on digital community dynamics.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 279
• Erscheinungstermin: 23. Januar 2025
• Englisch
• Abmessung: 236mm x 162mm x 22mm
• Gewicht: 525g
• ISBN-13: 9781009538404
• ISBN-10: 1009538403
• Artikelnr.: 72106167