The Political Economy of Global Sports Organisations
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Tackling such topics as the global sports economy, the global sports market and fringe sports with an accessible style, this title should be of interest to all those currently studying and researching the economics of sports as well as being an eye-opener for those involved in the sports business.
This important book analyzes the evolution of modern sport, examining the ways in which sporting organisations have adapted over the years to accommodate changing environments, from representatives of fringe sports to giants such as the IOC or FIFA.
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