Tony Alessandra, Ronald Finklestein, Scott Michael Zimmerman

Broschiertes Buch

The Platinum Rule for Small Business Mastery

Beschreibung

This is just a sampling of the powerful techniques you will learn from this book: 1. Learn the strengths of your natural behavioral style and how to leverage them. 2. Discover common traits shared by effective leaders who have mastered behavioral adaptability. 3. Contains invaluable information about how your behavioral style can be leveraged to create an effective culture that permeates every facet of your business. 4. Learn how to create discipline within your organization that guarantees predictable results. 5. We will teach you how to develop a winning attitude that improves every facet of your business. 6. You will learn why your natural behavioral style may be impeding your ability to take calculated risks that are necessary to build a winning business. 7. You will learn how to leverage your natural behavioral style within your particular selling environment. 8. We will teach you how to use psychographics in customizing your marketing messages.

Autor

Dr. Tony Alessandra helps companies turn prospects into promoters. He is two speakers in one... a professor and a performer, or as one client put it - he delivers college-level lectures in a comedy store format. Dr. Tony offer audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers, and co-workers. His focus is on how to create instant rapport with prospects, employees and vendors; how to convert prospects and customers into business apostles who will "preach the gospel" about your company and products; and how to out-market, out-sell and out-service the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University. He is also a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work. Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the "Legends of the Speaking Profession;" in 2010-2015, he was selected as one of the Top 5 Sales/ Marketing/ Customer Service Speakersby Speaking.com; in 2010, he was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and in 2012, Dr. Tony was voted the #1 World's Top Communication Guru.

Produktdetails

• Verlag: Alessandra & Associates, Inc.
• Seitenzahl: 310
• Erscheinungstermin: 3. Mai 2010
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 506g
• ISBN-13: 9780981937144
• ISBN-10: 0981937144
• Artikelnr.: 34016350