Subba Rao Chaganti

Broschiertes Buch

The Pharma Product Manager

Handbook for Navigating the Digital Frontier

Beschreibung

Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovation, data, and customer-centric approaches redefine success. Inside, you'll discover: · Core Competencies for Digital Mastery: Develop the critical skills and leadership capabilities to manage product lifecycles, launch strategies, and cross-functional teams. · Scientific & Regulatory Insights: Master the intricacies of drug development, clinical trials, and regulatory affairs to make informed decisions that drive growth. · Navigating Digital Marketing Channels: Leverage digital tools, AI, and emerging technologies to design impactful marketing strategies and engage with key stakeholders. · Effective Product Launch and Lifecycle Management: This section provides step-by-step guidance on launching and managing pharmaceutical products in a highly competitive, fast-changing market. · Real-World Case Studies: Learn from successful product launches, lifecycle extensions, and strategic marketing decisions leading pharma companies make. Whether you're a seasoned product manager or new to the field, this handbook provides the essential roadmap to success in the pharmaceutical industry's dynamic digital frontier. Stay ahead of the curve and lead your product to success in an increasingly connected world. Prepare. Adapt. Lead. Welcome to the future of pharmaceutical product management.

Autor

Subba Rao Chaganti Has a masters in business administration and over fifty-two years of experience in pharmaceutical marketing covering the whole gamut and all facets of the industry from selling to sales management, product management to heading the total marketing activity. His experience includes domestic and international marketing, and also Indian and multinational sectors. He also taught for a few years a course on Advertising and Brand Management at Gitam Institute of Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct professor and also taught a class on Marketing at Jawaharlal Nehru Technological University (JNTU) School of Management, Hyderabad as a visiting faculty. He lives in Hyderabad and can be reached at [e-mail] Here is a list of his publications: Books Published: 1. Pharmaceutical marketing in India: Concepts, Cases, Strategy 2. Game Plans for Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry 3. Compete or Forfeit: Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era 4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th Anniversary Edition

Produktdetails

• Verlag: PharmaMed Press
• Seitenzahl: 734
• Erscheinungstermin: 18. Januar 2025
• Englisch
• Abmessung: 234mm x 156mm x 40mm
• Gewicht: 1094g
• ISBN-13: 9789348734402
• ISBN-10: 9348734407
• Artikelnr.: 73245616