The Persuasive Professional
Rick Whitehead
Broschiertes Buch

The Persuasive Professional

Persuasive communicating to influence and inspire

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"Professionals" for the purposes of this book, are people who, as well as fulfilling their professional duties, also need to engage with and influence others - and the more charming, believable and trustworthy they are, the more successful they will be. It is an easy read and practical - showing WHAT TO DO to open others' minds and modify their opinions. The opening chapter, "the Reflective Professional", uses "Experiential Profiling" for readers to identify their own "Bright and Dark sides" - what THEY have to do. And then they can dip into chapters on self-control, presenting, negotiating, m...