The Patterns of Language Mixing in Print Adverts
Jacinta Akinyi Muyuku
Broschiertes Buch

The Patterns of Language Mixing in Print Adverts

A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya

Versandfertig in 6-10 Tagen
22,99 €
inkl. MwSt.
PAYBACK Punkte
11 °P sammeln!
Code-mixing is a conventional lexical phenomenon in communities of high heterogeneity and Kenya is no exception to this. English, Swahili and vernacular dialects are mixed in most of the commercial adverts in the corporate sector of the Kenyan economy. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to determine the patterns of language mixing in information-loaded and outcome-driven commercial print advertisements of commercial banks and mobile telecommunications firms in Kenya. The data was obtained from language-mixed print adverts from newspapers...