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Between family pressures for rapid success and the desire to be recognized at its fair value in society, the entrepreneur faces several difficulties of an economic, social, or even mental nature, which makes entrepreneurship in Africa is a real challenge. And to win this entrepreneurial challenge, he must ask himself the right questions, which will lead to the right answers and this is what this book tries to bring out, which attempts an empirical-spiritualist approach if we can express it this way because African and more particularly Senegalese realities are most of the time not taken into a...
Between family pressures for rapid success and the desire to be recognized at its fair value in society, the entrepreneur faces several difficulties of an economic, social, or even mental nature, which makes entrepreneurship in Africa is a real challenge. And to win this entrepreneurial challenge, he must ask himself the right questions, which will lead to the right answers and this is what this book tries to bring out, which attempts an empirical-spiritualist approach if we can express it this way because African and more particularly Senegalese realities are most of the time not taken into account so much by entrepreneurs when taking the plunge. Success cannot be improvised, it is tamed, and this book provides the reader with good managerial practices in line with the realities on the ground so that the latter gains doubly, namely financially and socially. This pocket book is an everyday companion for the entrepreneur in his quest for a better living environment.
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