Elina Lesyk
Broschiertes Buch

The parent-subsidiary relationship in management of the modern Transnational Companies (TNCs). The case-study of the Google company

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Seminar paper from the year 2017 in the subject Business economics - Investment and Finance, grade: 1, , language: English, abstract: The goal of this essay is to study the crucial factors that affect managing of the subsidiaries and their role in the success of the TNCs, in their international cooperation. Most of the research on the specified issues was made at the level of the headquarters firm. A comprehensive approach has been adopted in the work, focusing on the parent-subsidiary perspectives, in order to understand more precisely whether these two sides reciprocally affect each other, i...