The Nursery Rhyme Conundrum
The biases and blind spots that harm our marketing decisions
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Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work ¿ Why you can't objectively judge your own ideas ¿ How groupthink and tribal loyalty steer you wrong ¿ The uncomfortable truth about "myside" bias ¿ Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a...
Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work ¿ Why you can't objectively judge your own ideas ¿ How groupthink and tribal loyalty steer you wrong ¿ The uncomfortable truth about "myside" bias ¿ Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer.
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