Tom Emrich

Gebundenes Buch

The Next Dimension

How to Use Augmented Reality for Business Growth in the Era of Spatial Computing

Beschreibung

The definitive guide to using augmented reality in marketing, advertising, and sales Ready to revolutionize your business? In The Next Dimension, acclaimed expert Tom Emrich reveals how augmented reality (AR) is the next evolution of digital transformation, empowering your business with the tools to succeed in the era of spatial computing. Discover how mobile AR and mixed reality headsets are reshaping the digital advertising landscape, crafting a new marketing mix, and transforming retail into a brand-new consumer experience. Learn how AR is revolutionizing sales by turning e-commerce into AR-commerce, bringing immersive showrooms to customers, and making online shopping more tangible. Gain valuable insights on realizing success with AR across the entire marketing funnel and effectively engaging 'Generation AR.' Packed with actionable insights, real-world examples, and a roadmap to leverage AR, this book provides everything you need for immediate, impactful results. Whether you're in marketing, advertising, or sales, The Next Dimension is an indispensable resource for business leaders, executives, marketers, and agencies committed to leading in the age of AR-driven innovation. The time is now-transform your business today and set a new standard in your industry.

Autor

TOM EMRICH has over 15 years of experience in spatial computing as a journalist, investor, and product leader. Sometimes called the "man from the future," Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, Forbes, and The New York Times.

Produktdetails

• Verlag: John Wiley & Sons Inc
• Seitenzahl: 240
• Erscheinungstermin: 19. November 2024
• Englisch
• Abmessung: 236mm x 162mm x 22mm
• Gewicht: 494g
• ISBN-13: 9781394262564
• ISBN-10: 1394262566
• Artikelnr.: 70126467