Björn Ambos, B. Schlegelmilch

Gebundenes Buch

The New Role of Regional Management

Beschreibung

Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

Autor

BJÖRN AMBOS Professor for International Management and Marketing, Vienna University of Economics and Business Administration, Austria. BODO B. SCHLEGELMILCH Professor for International Marketing and Management, Dean of the WU Executive Academy, Vienna University of Economics and Business Administration, Austria.

Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-230-53875-7
• 2010 edition
• Seitenzahl: 301
• Erscheinungstermin: 10. Dezember 2009
• Englisch
• Abmessung: 213mm x 140mm x 23mm
• Gewicht: 514g
• ISBN-13: 9780230538757
• ISBN-10: 0230538754
• Artikelnr.: 26926912