The New Bottom Line

The New Bottom Line

Bridging the Value Gaps That Are Undermining Your Business

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This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new 'person-centric' bottom line of personal profitability or value 'in my life'.So what? No bottom line? No more profit?Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation - containing important elements of ...