Richards Macdonald
Broschiertes Buch

The new age of marketing: How social media has changed the marketing landscape

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Research Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, The University of Chicago, language: English, abstract: The social media marketing has affected the landscape of the conventional marketing substantially and the frameworks and the methodologies of conventional marketing has also been affected significantly with the increase in popularity and influence of the social media marketing. The paper provides background information on the subject under research, including appropriate concepts, theories, ongoing debate...