Daniel Robinson

Gebundenes Buch

The Measure of Democracy

Polling, Market Research, and Public Life, 1930-1945

Beschreibung

Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.

Autor

Daniel J. Robinson is Associate Professor in the Faculty of Information and Media Studies at the University of Western Ontario. His main teaching areas include advertising, broadcasting policy, opinion polling, and political communication.

Produktdetails

• Verlag: University of Toronto Press
• 74th edition
• Seitenzahl: 272
• Erscheinungstermin: 24. April 1999
• Englisch
• Abmessung: 235mm x 160mm x 28mm
• Gewicht: 540g
• ISBN-13: 9780802042743
• ISBN-10: 0802042740
• Artikelnr.: 21160190