The Marketing of World War II in the US, 1939-1946
Albert N. Greco
Gebundenes Buch

The Marketing of World War II in the US, 1939-1946

A Business History of the US Government and the Media and Entertainment Industries

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From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to "market" the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation's media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and ent...