John B. Dinsmore (USA Wright State University)

Broschiertes Buch

The Marketing of Debt

How They Get You

Beschreibung

Topics include resisting temptation and refocusing on long-term goals, how money lenders hide pricing, partitioned pricing, drip pricing, the issue with status branded credit cards, and taking scientifically proven steps for making better financial decisions.

Autor

John B. Dinsmore is a Professor of Marketing at Wright State University in Dayton, Ohio. At Wright State, Professor Dinsmore teaches a variety of courses including Digital Marketing, Strategy, and Creativity & Problem-Solving, garnering multiple teaching awards. He has provided executive training services to the United States Air Force and Speedway Corporation. His academic research primarily focuses on financial decision-making, methods of payment, and mobile applications, having been published in academic journals including Psychology & Marketing, Journal of Business Research, and International Journal of Research in Marketing. He was also a featured speaker at TEDx Dayton to discuss his research on financial decision-making.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 160
• Erscheinungstermin: 3. Juni 2025
• Englisch
• Abmessung: 216mm x 140mm x 9mm
• Gewicht: 208g
• ISBN-13: 9781836626015
• ISBN-10: 1836626010
• Artikelnr.: 72801003