Giles Lury

Broschiertes Buch

The Marketing Complex

Why Modern Marketers Need to Manage Multiplicity

Beschreibung

Benefit from a unique examination of the over-simplification of marketing, and learn how to take a more multi-dimensional approach to branding.

Autor

Giles Lury is a Director of leading brand consultancy, The Value Engineers, and leading author on marketing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. He specialises in brand positioning, brand architecture and innovation. Giles has won two IPA Advertising Effectiveness Awards and a gold award at the AMSO Research Effectiveness Awards.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 192
• Erscheinungstermin: 26. September 2017
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 302g
• ISBN-13: 9780749481124
• ISBN-10: 0749481129
• Artikelnr.: 47442003