The Management of Continuous Product Development
Wei Huang
Gebundenes Buch

The Management of Continuous Product Development

Empirical Research in the Online Game Industry

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This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the...