The Making Of The Greatest Sony
Ajay Sethi
Broschiertes Buch

The Making Of The Greatest Sony

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Innovation has been the cornerstone of Japanese legend Masaru Ibuka's business philosophy. Starting from a small radio-repair unit in a bombed-out store in post-war Tokyo, he and his lifelong business partner Akio Morita built a staggering business empire straddling all seven continents. Right from its early days, Sony, as the company came to be called, continued to shock and surprise the world by coming out with one innovative product after the other: commercially successful transistor radio when even the inventors of the transistor didn't think of its use beyond creating hearing aids; a colo...