The Long Tail
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The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ."--Reed ...
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics ."
--Reed Hastings, CEO, Netflix
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics ."
--Reed Hastings, CEO, Netflix
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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