The Long Street Travel Centre on the way to South Africa 2010
Marketing Strategy: World Cup products recommendations
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The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre is a travel centre that specialises in over-land tours, safari s and adventure activities in Southern Africa. Research has been conducted on what South Africa and especially Cape Town has been doing in order to deliver a well organized and great World Cup Football. As well, market research has been conducted on what people are expected to vi...
The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre is a travel centre that specialises in over-land tours, safari s and adventure activities in Southern Africa. Research has been conducted on what South Africa and especially Cape Town has been doing in order to deliver a well organized and great World Cup Football. As well, market research has been conducted on what people are expected to visit during the event; including the amount of people, where people will stay and most importantly, what they are interested in; with main focus on what products people would like to support a football team with. Furthermore, previous World Cup products have been analyzed as well as the unique circumstances of South Africa and Cape Town. By combining all these aspects, a marketing strategy including World Cup products recommendations has been developed.
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