Beth Marie Cuzzone, Jill Zwetchkenbaum

Broschiertes Buch

The Law Firm Client Service Interview Playbook

Beschreibung

The Law Firm Client Service Interview Playbook is a step-by-step guide to incorporating client service interviews into your firm's client relationship management strategy.

Autor

Beth Marie Cuzzone is Goulston & Storrs' Director of Business Development. She provides client development initiatives and strategic marketing planning to firm members, practice areas, and industry groups. Her responsibilities include client interviews, in-house training, developing strategic direction, and launching revenue-driven activity throughout Goulston & Storrs. Beth has been recognized and awarded several times as an industry leader in professional services marketing and sales. She was a monthly columnist for "Women's Bar Association Newsletter," providing Marketing Tips to readers for several years. Additionally, Beth has dedicated much of her time to support the industry. She has facilitated strategic planning retreats for non-profits such as the International Association of Financial Planners, Women's Bar Association, CPA Law Forum, Norfolk County Law Library Foundation, and Boston Bar Association. She served as the New England Chapter President of the Legal Marketing Association. Beth publishes articles frequently regarding legal marketing and sales in Marketing for Lawyers, The National Law Journal, Lawyers Weekly USA, Corporate Counsel, American Lawyer, and The Boston Business Journal.

Produktdetails

• Verlag: American Bar Association
• Seitenzahl: 126
• Erscheinungstermin: 6. Januar 2022
• Englisch
• Abmessung: 224mm x 150mm x 10mm
• Gewicht: 181g
• ISBN-13: 9781639050260
• ISBN-10: 1639050264
• Artikelnr.: 67743025