Dilip Soman

Broschiertes Buch

The Last Mile

Creating Social and Economic Value from Behavioral Insights

Beschreibung

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.

Autor

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.

Produktdetails

• Verlag: University of Toronto Press
• Erscheinungstermin: 14. Juli 2017
• Englisch
• Abmessung: 228mm x 154mm x 22mm
• Gewicht: 464g
• ISBN-13: 9781487521820
• ISBN-10: 1487521820
• Artikelnr.: 45798026