The Last Dealership, What needs to be done now to prevent the extinction of the great American dealership.
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The year is 2047 and the last family-owned franchised dealership has succumbed to the new big-box retail automotive overlords. While this scenario seems far off here in 2024, the data prowess of today's retail giants means this doomsday scenario is our inevitable future unless the industry is willing to make a major change. In this book, the founders of Fullpath, automotive's enhanced Customer Data Platform, explore the infrastructure and mindset changes the industry needs to make today to preserve the future of the great North American dealership.
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