The Invisible Industry
The Evolution of Trade Shows
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The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America. This groundbreaking book uncovers:The influence of World's Fairs on U.S. trade shows. The displays of innovations, brands, and technologies that created business empires. The rise of key convention center cities, venues, organizations, and suppliers. The game-changers who shaped the industry. The current landscape and fut...
The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America. This groundbreaking book uncovers:The influence of World's Fairs on U.S. trade shows. The displays of innovations, brands, and technologies that created business empires. The rise of key convention center cities, venues, organizations, and suppliers. The game-changers who shaped the industry. The current landscape and future of trade show marketing. Get ready to explore an industry that's been flying under the radar for far too long - until now!
