Ashesh Mukherjee

Gebundenes Buch

The Internet Trap

Five Costs of Living Online

Beschreibung

Using the latest research in consumer psychology, Mukherjee provides a new perspective on the dark side of the internet, and gives readers the tools to become smarter users of the web.

Autor

Ashesh Mukherjee is an associate professor of marketing in the Desautels Faculty of Management at McGill University.

Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 128
• Erscheinungstermin: 15. Februar 2018
• Englisch
• Abmessung: 239mm x 161mm x 20mm
• Gewicht: 361g
• ISBN-13: 9781442649835
• ISBN-10: 1442649836
• Artikelnr.: 47970388