Amanda Schneck
Broschiertes Buch

The Internet of Things. The next evolution in the relationship between brands and consumers

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Essay from the year 2015 in the subject Communications - Multimedia, Internet, New Technologies, , language: English, abstract: The Internet of Things is the next evolution in the relationship between brands and consumers. Through the use of machine to machine (MTM) technology (a.k.a. smart devices), brands are able to deliver relevant and meaningful messages in real-time to consumers, while consumers are provided with on-demand access to the products and services that they want and need. As brands aggregate and analyze patterns in individual consumer behaviors, they are better able to offer p...