Michael Schrage

Broschiertes Buch

The Innovator's Hypothesis

How Cheap Experiments Are Worth More Than Good Ideas

Beschreibung

Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks.

Autor

Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, design, and network effects, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books.

Produktdetails

• The MIT Press
• Verlag: MIT Press / The MIT Press
• Seitenzahl: 256
• Erscheinungstermin: 12. Februar 2016
• Englisch
• Abmessung: 228mm x 151mm x 20mm
• Gewicht: 351g
• ISBN-13: 9780262528962
• ISBN-10: 0262528967
• Artikelnr.: 44029699