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The Innovation Matrix
Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
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The present-day business world is competitive,complex, and interconnected. Organizationsmust innovate to survive. Innovation is anexpensive exercise and needs smart people towork on it, those that are not always within yourorganization. To succeed, many now co-createwith others outside their own organization. Ininnovating jointly, organizations struggle withquestions on how to capitalize on bright ideas,how to capture value in a co-created innovation,and how to manage the innovation process itself.The Innovation Matrix simplifies and structuresinnovation management and strategy. Intellectualpr...
The present-day business world is competitive,complex, and interconnected. Organizationsmust innovate to survive. Innovation is anexpensive exercise and needs smart people towork on it, those that are not always within yourorganization. To succeed, many now co-createwith others outside their own organization. Ininnovating jointly, organizations struggle withquestions on how to capitalize on bright ideas,how to capture value in a co-created innovation,and how to manage the innovation process itself.The Innovation Matrix simplifies and structuresinnovation management and strategy. Intellectualproperty, which is at the core of every innovation,is urged to be used as a tool in defining a strategyand managing the innovation. Through three keysteps (THINK-STRATEGIZE-ACT), you build anInnovation and IP Strategy.- build your three step Innovation and IntellectualProperty Strategy: Think, Strategize andAct- old tools reinvented for the new world: managingyour eco system, clever contracting andinnovation attitude