Lukas Jankowski
Broschiertes Buch

The Influence of Visual Perception on Ease of Use (EOU). How Product Design Impacts the Buying Decision

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Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Mannheim, language: English, abstract: The goal of this thesis is to give a structured overview of the current state of research with regards to the impact of visual appearance on Ease of Use (EOU) perceptions and their influence, in turn, on innovation adoption. Further, it will be examined which boundary conditions potentially inhibit this effect. A product's design is found to have multiple roles it can pursue to fulfill different consumer needs. Thus, an ...