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Broschiertes Buch

The Influence of Culture on Organizational Crisis Communication and Stakeholder Perception. Individualistic and Collectivistic Cultures in Comparison

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Seminar paper from the year 2018 in the subject Communications - Intercultural Communication, grade: 1,0, Johannes Gutenberg University Mainz (Institut für Publizistik), language: English, abstract: Volkswagen emissions scandal, Germanwings Flight 9525, Samsung¿s exploding batteries ¿ corporate crises are becoming more and more common in today¿s unpredictable environment. In the course of globalization, an increasing number of multinational organizations is operating in an international setting. Thus, the likelihood and potential impact of a corporate crisis rises. At the same time, the in...