The Importance of Psychological Traits

The Importance of Psychological Traits

A Cross-Cultural Study

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All traits were not created equal. WORCHEL AND COOPER (1983, p. 180) This book reports the findings from extensive cross-cultural studies of the relative importance ofdifferent psychological traits in 20 countries and the relative favorability of these traits in a subset of 10 countries. While the work is devoted primarily to professionals and advanced students in the social sciences, the relatively nontechnical style - ployed should make the book comprehensible to anyone with a general grasp of the concepts and strategies ofempirical behavioral science. The project grew out of discussions bet...