Augie K Fabela

Gebundenes Buch

The Impatience Economy

How Social Retail Marketing Changes Everything

Beschreibung

The balance of power has changed. Consumers have more power and control than ever before. They want everything NOW. Gone are the days when consumers were restricted to brick-and-mortar stores, websites, or even app experiences. Social Retail Marketing (SRM¿¿) is the future. Marketing is now as much about digital engagement and data as storytelling. The book lays out the data, the strategy, and the tools to effectively reach, sell, and serve consumers inside social media and messaging channels. Discover the future of marketing in this groundbreaking book, The Impatience Economy¿.

Autor

AUGIE K FABELA II is a serial entrepreneur, innovator, and telecom pioneer. He is the American founder of VEON, the world's 10th largest mobile operator. Starting with just 13 team members, VEON grew to over 60,000 employees in 24 countries. At its peak, the company traded on the NYSE with a market cap of over $40 billion. Augie recognized the opportunity offered by the convergence of 5G mobile, AI, and social media and left VEON to start FastForward.ai

Produktdetails

• Verlag: Redwood Publishing, LLC
• Seitenzahl: 246
• Erscheinungstermin: 13. Juni 2021
• Englisch
• Abmessung: 222mm x 145mm x 17mm
• Gewicht: 458g
• ISBN-13: 9781952106859
• ISBN-10: 1952106850
• Artikelnr.: 62259519