Paolo Debellini

Broschiertes Buch

The impact of WOMM on the public relations-marketing interface

An exploratory study of how the marketing communications landscape has been reshaped

Beschreibung

The way businesses communicate to their stakeholders has been disrupted by the coming of Word of Mouth Marketing. Initially seen as a fad, or as a vehicle purely for teenagers and college students to communicate to each other, quite rapidly social media websites have become so essential to businesses that a high degree of adaptation has been necessary. This is not simply a change in format but a real cultural revolution. This book explores the roots of such change and how the interface Marketing-Public Relations has been affected.

Autor

Paolo Debellini has a degree in Marketing and a masters in Public Relations, both achieved at Dublin Institute of Technology. For the 2010 master Paolo was awarded as best student of the year.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 88
• Erscheinungstermin: 19. Mai 2016
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 134g
• ISBN-13: 9783659893360
• ISBN-10: 3659893366
• Artikelnr.: 45179708